About Us

We help busy professionals leverage authority marketing to Grow Their Business.

Meet The Faculty

Welcome to the Authority Marketing Institute

Where our mission is to advance the practice of authority marketing.

While the site is full of practical, how-to guidance, you’ll also find insight and advice from the experts and an active community for discussing the latest news, information, and advances that are moving the industry forward.

Our Core Purpose

Help our Members share their Stories, Passion, and Knowledge to help others Learn & Grow.

Authority marketing is largely about sharing your expertise (your stories, your passion, and your knowledge) to educate prospects and clients to make better choices. The Authority Marketing Institute is dedicated to teaching entrepreneurs, CEOs, and professionals how to educate prospects while simultaneously growing their business.

Our Story

Are you wondering what authority marketing is (and isn’t)? Are you trying to figure out how to get started or how to justify an authority budget within your organization? Or maybe you are already working with authority marketing… but you want to get better results while having more fun?

People ask the origin story of AMI all the time. In 2005, entrepreneur Adam Witty started Advantage Media Group, a publishing house dedicated to helping busy professionals Create, Publish, and Market a book to grow their business. With over 750 Advantage Authors published around the globe, Witty and the team at Advantage were constantly receiving requests for help from authors in crafting a strategy to use their book as a platform for an authority marketing initiative within their business.

Answering the call from authors, the Authority Marketing Institute was born as a clearing house of education and information on authority marketing for entrepreneurs, CEOs, and professionals.