Branding & OmnipresenceTo be seen as an authority, you must have a larger-than-life brand and be everywhere. When you think of a business person in the world today who is omnipresent, you likely think of the likes of Richard Branson or Donald Trump. Branding begins with your logo, your look and feel, your color palette, your website, and the design of your collateral materials. Omnipresence is the act in deploying those brand assets into the marketplace to show up in many places.
Brainstorm (noun): A time during which multiple participants throw around a flurry of ideas in hopes of lassoing a genius solution for a mutually burdensome issue. Sessions can consistent of few or many contributors and end in one of two ways: the problem is solved...read more
Every business owner knows, if the customers are not coming to you, then they are going somewhere else. To gain their trust and respect, you need to be the foremost authority in your market. Use your industry knowledge and expertise to garner sales by establishing...read more
When was the last time you Googled your own name? All pretentiousness aside, when was the last time you really searched... for yourself? One simple Google search by a potential client or employer can make or break your career. As the number one search engine in the...read more
The past two days I have spent a lot of time thinking about goals and teams. I just returned from an annual mastermind retreat in which I huddled with six other entrepreneurs from the Charleston region to talk about growing businesses. This is an annual event to which...read more