Lead GenerationAn often neglected element of authority marketing is lead generation. If you are utilizing authority marketing for yourself or your business, we can only guess it is to grow your business. To grow, you must help more customers and/or do more business with the customers you already have. Leveraging your authority position in your industry, community, or marketplace to effortlessly generate more qualified leads, a magnet with leads flowing toward you, is one of the most effective ways to monetize your authority marketing initiatives.
In any business endeavor, measuring ROI is of the utmost importance. Without systems in place to track and gauge the success of your marketing efforts, and complementary metrics established to keep you in-the-know and accountable, you are taking a stab in the dark,...read more
If your current marketing efforts are missing the mark and aren’t netting the return you need, refine the message and optimize your audience targeting. The following are five strategies to remain laser-focused in your marketing and attract your ideal client: 1. Speak...read more
Have you heard? Audiobook sales are on the rise. According to an article by Dianna Dilworth for the GALLEYCAT, a recent report from IBISWorld states that for the past five years, revenue from audiobooks has grown at a rate of 12 percent, eclipsing $1.6 billion. Due...read more
When growing a business, relying on gut and instinct doesn’t measure up. It’s time to let your data do the heavy lifting. Advantage is in business to help our authors share their Stories, Passion, and Knowledge to help others Learn & Grow™. I have always believed...read more
Seven Steps to Getting Known — Guerrilla PR for the Entrepreneur By Jill Lublin So you've started your own business and you're ready to let the world (or your neighborhood) know. Now it's time to add public relations to the list of your entrepreneurial skills. Public...read more