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Authority Marketing is the consistent positioning of yourself as an expert in your field. Stay up-to-date with the latest resources from members of our faculty.

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Learn some essential tips in order to effectively sell from the stage.

How To Deliver With Passion & Purpose

It’s time to combine many of our core referral principles into one tangible idea that is simple, inexpensive, and massively powerful for your success.

Use a Referral Guide

In this webinar, you will learn how to plan, create, and execute a marketing event that is sure to grow your business.

Kick Start Your Marketing With A Launch Event

Branding is a complex issue with several components ranging from the broad industry as a whole down to your specific identity. Much has been written on the subject of branding and it’s one of the most often requested training programs I have.

Build Your Brand Identity

7 Killer Methods for Marketing Without Money

In this informative and engaging book, you will learn everything you need to know about this ‘marketing secret’ that is used by the most powerful entrepreneurs and businesses in America today. You will learn three specific ways you can immediately implement this Law in your business and reap the rewards.

Quickly & Easily Hyper Grow Your Business & Dominate Any Market

I often talk to people who know they need publicity and want professional help to get it, but find hiring a PR firm to be a confusing and daunting task. If you’re considering hiring a PR firm for the first time, or you’ve hired one in the past and were unhappy with the experience, these tips should help.

Don't Want to Go It Alone? How to Hire the Best PR Firm for You

Many authors have a hard time envisioning helpful publicity beyond news stories that are all about their book or themselves. While that kind of coverage is terrific, it’s not easy to get and it’s impossible to sustain. And sustenance is crucial.

Coming Up With a Newsworthy Angle for Your Book

This is a major philosophical issue and it may be the most dificult part of the new approach to referrals that I am espousing. It will work very well with top clients but it will not work at all unless you make a major shift in your thinking.

Position Referrals from Strength

Learn the key points and best practices to focus on in event marketing.

Event Marketing Checklist

By definition, publicity is not advertising; it’s coverage by the media of people, events and issues deemed to be of interest to their audiences. Getting publicity should be one prong of your marketing plan, which might also include doing speaking engagements, gaining followers on social media and buying advertising.

How To Get Publicity- A Primer on the Basics

Today, we straddle both worlds. Yes, we still telephone some media contacts – but only after we’ve emailed our pitches to them and thousands of other journalists, talk show hosts and producers.

21st Century Strategies for Pitching the Media

Your plan will become the framework for all referral-generating activities in the future. Without a plan, you are shooting in the dark…so pay attention. This is not hard at all.

Develop A Referral Plan

Learn how systems and metrics can enhance the efficiency of your business.

Measured Approach

Top clients and centers of influence run huge personal and professional risks when referring friends, families, and colleagues. Making those risks go away will dramatically increase the number and quality of referrals you get.

Address The Risks and Emotions of Referrals

I n today’s hyper-competitive industry, what defines top-quality service? In simplest terms it is expectations minus reality. The client expects something and you deliver less…poor service. Deliver more…great service.

Provide Excellent Service

Do you want more growth from your business? More leads? More customers? More income? 21 Ways to Build Your Business with a Book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, over 30 business professionals who became authors reveal how they have used a book to grow their business.

21 Ways to Build Your Business with a Book

Learn the key points and best practices to focus on in lead generation.

Lead Generation Checklist

Learn the key points and best practices to focus on in content marketing.

Content Marketing Checklist

With so many products competing for our attention, why is that some of them manage to stand out from the crowd, whereas others die a slow painful death, and eventually slip into oblivion? What is it that puts a product out front? What’s the secret?

How To Get Your Business Out Front

This book is not about how to make money by consulting, coaching, or hosting webinars. It provides guidelines for speakers who want to get booked to speak…MORE!

40 Irrefutable Steps to Building a Substantial Speaking Business

Learn the key points and best practices to focus on in publicity book marketing

Publicity Book Marketing Checklist

When people ask me which of the four media outlets I think is best, I tell them each has different strengths depending on your goals.

For Special Effects, Try 4-D Publicity

Have you ever wondered: Is there a book in me? The Book Itch is the first book ever written to help you quickly answer that question. Adam Witty (a publisher of business books) and Allen Fahden (an expert in helping people and groups work in their strengths) have teamed up to help you navigate the rough waters of book writing.

The Book Itch: Is There a Book in You?

This book shows you myriad ways to use a book to differentiate yourself, elevate how patients see you and gain the top position as the authority right where you live. Inside these pages are simple and concise ways to solve your marketing headaches and frustrations for good.

21 Ways to Build Your Dental Practice with a Book

In this book, you will find fifty top “insider” interview tips. Read this through a couple of times—maybe just before you go on the air, too—and use the tips to become the kind of guest talk radio hosts absolutely love having on their shows.

50 Tips to Becoming a Top Guest on Talk Radio

Inside these pages, you’ll discover NINE exciting, different ways to make money and advance your career, business or cause by being the author of a book. If you know you have a book or books inside you, here you will learn not only hot to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it’s worth.

Book the Business

Learn the key points and best practices to focus on in public speaking.

Public Speaking Checklist

This webinar is to provide you with the tools and knowledge needed in order to capture leads. Not only does it help you perfect the art of lead capture, but it also teaches you how to close deals.

The Art of Lead Capture

Many fiction authors believe their only shot at publicity is through the journalists and talk show hosts who focus on books – the reviewers, book-related shows, book sections in newspapers and magazines.

For Fiction Authors, A Novel Apporoach to Publicity

Figure out why differentiation is the key and unlock three strategies to own your market and surpass your competition.

Gain Your Competitive Edge

In this webinar, we will define Authority Marketing on how it is the strategic process of systematically positioning a person or organization as the leader and expert in their industry, community, or marketplace to command outside influence over all competitors.

What Is Authority Marketing?

Learn the key points and best practices to focus on in expert brand positioning.

Expert Brand Positioning Checklist

A new digital frontier is emerging, one that will transform how your business operates, revolutionizing the way content is delivered, making the ability to reach new audiences virtually limitless. This platform is online learning. So, what does online learning really mean? How will it help you build your business, tap into a limitless audience and create greater impact in your industry?

Log On & Learn

There’s nothing like the good old home feld advantage when you’re looking for publicity. Local TV stations and talk radio shows, hometown newspapers and magazines, and locally oriented blogs and news websites are all looking for the same thing: local content.

Using the Good Old Home Field Advantage

Too often, I talk to authors who’ve gotten publicity for their books in the past and say, “I saw a bump in visitors to my website the day the TV interview aired, but after that, nothing.” Or, “Yeah, my local paper ran a great article about me, but except for a few people who still find it on the paper’s website, it hasn’t done me much good since then.”

4 Ways to Get the Most from Your Publicity

Events can become a cornerstone of you entire referral strategy. They’re fun, exciting and the least risky form of referral you can ask for. There are hundreds of potential events you can use to generate referrals from top clients.

Use the Event Referral

You may have the book that changes the way business is done, or the great American novel, but if no one knows about it, they can’t come looking for it. Marketing is the fundamental building block of any sale; it’s what drives sales, so it can’t be an afterthought.

When Should an Author Start Thinking About Book Promotion?

More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority and Credibility. This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, 11 Financial Advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result.

11 Ways Financial Advisors Attract Ideal Clients with a Book

This strategy will be most valuable for seasoned advisors who have had some clients for several years, but it can be used by anyone. If you are an experienced advisor and you have not been regularly asking for referrals from your top clients, you run an extra risk when you do so.

Use the New Specialty Referral

Learn the key points and best practices to focus on in referral marketing.

Referral Marketing Checklist

One of the most powerful business-building strategies you can engage in is called industry target marketing (ITM). This concept can have huge long-term rewards for your business in addition to generating tremendous referrals.

Target a Specific Industry or Client Niche

In this informative and engaging webinar, you will learn everything you need to know about this ‘marketing secret’ that is used by the most powerful entrepreneurs and businesses in America today. You will learn three specific ways you can immediately implement this Law in your business and reap the rewards.

How to Quickly and Easily Hyper Grow Your Business And Dominate Any Market

In this article, you will learn how to implement true-aim marketing to reach your target audience.

Target Practice

I used to live in a suburb of Boston, Massachusetts, called Franklin. It’s a lovely little town and home of the first library in America with books donated by Ben himself! Yes, I know Philadelphia says they were first…but they just have better PR.

Stay Top-of-Mind

This article explains why authors should speak and speakers should author.

Write To Speak