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Authority Marketing is the consistent positioning of yourself as an expert in your field. Stay up-to-date with the latest resources from members of our faculty.Resource Type
Learn some essential tips in order to effectively sell from the stage.
It’s time to combine many of our core referral principles into one tangible idea that is simple, inexpensive, and massively powerful for your success.
In this webinar, you will learn how to plan, create, and execute a marketing event that is sure to grow your business.
Branding is a complex issue with several components ranging from the broad industry as a whole down to your specific identity. Much has been written on the subject of branding and it’s one of the most often requested training programs I have.
In this informative and engaging book, you will learn everything you need to know about this ‘marketing secret’ that is used by the most powerful entrepreneurs and businesses in America today. You will learn three specific ways you can immediately implement this Law in your business and reap the rewards.
I often talk to people who know they need publicity and want professional help to get it, but find hiring a PR firm to be a confusing and daunting task. If you’re considering hiring a PR firm for the first time, or you’ve hired one in the past and were unhappy with the experience, these tips should help.
Many authors have a hard time envisioning helpful publicity beyond news stories that are all about their book or themselves. While that kind of coverage is terrific, it’s not easy to get and it’s impossible to sustain. And sustenance is crucial.
This is a major philosophical issue and it may be the most dificult part of the new approach to referrals that I am espousing. It will work very well with top clients but it will not work at all unless you make a major shift in your thinking.
Learn the key points and best practices to focus on in event marketing.
By definition, publicity is not advertising; it’s coverage by the media of people, events and issues deemed to be of interest to their audiences. Getting publicity should be one prong of your marketing plan, which might also include doing speaking engagements, gaining followers on social media and buying advertising.
Today, we straddle both worlds. Yes, we still telephone some media contacts – but only after we’ve emailed our pitches to them and thousands of other journalists, talk show hosts and producers.
Your plan will become the framework for all referral-generating activities in the future. Without a plan, you are shooting in the dark…so pay attention. This is not hard at all.
Learn how systems and metrics can enhance the efficiency of your business.
Top clients and centers of influence run huge personal and professional risks when referring friends, families, and colleagues. Making those risks go away will dramatically increase the number and quality of referrals you get.
I n today’s hyper-competitive industry, what defines top-quality service? In simplest terms it is expectations minus reality. The client expects something and you deliver less…poor service. Deliver more…great service.
Do you want more growth from your business? More leads? More customers? More income? 21 Ways to Build Your Business with a Book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, over 30 business professionals who became authors reveal how they have used a book to grow their business.
Learn the key points and best practices to focus on in lead generation.
Learn the key points and best practices to focus on in content marketing.
With so many products competing for our attention, why is that some of them manage to stand out from the crowd, whereas others die a slow painful death, and eventually slip into oblivion? What is it that puts a product out front? What’s the secret?
This book is not about how to make money by consulting, coaching, or hosting webinars. It provides guidelines for speakers who want to get booked to speak…MORE!
Learn the key points and best practices to focus on in publicity book marketing
When people ask me which of the four media outlets I think is best, I tell them each has different strengths depending on your goals.
Have you ever wondered: Is there a book in me? The Book Itch is the first book ever written to help you quickly answer that question. Adam Witty (a publisher of business books) and Allen Fahden (an expert in helping people and groups work in their strengths) have teamed up to help you navigate the rough waters of book writing.
This book shows you myriad ways to use a book to differentiate yourself, elevate how patients see you and gain the top position as the authority right where you live. Inside these pages are simple and concise ways to solve your marketing headaches and frustrations for good.
In this book, you will find fifty top “insider” interview tips. Read this through a couple of times—maybe just before you go on the air, too—and use the tips to become the kind of guest talk radio hosts absolutely love having on their shows.
Inside these pages, you’ll discover NINE exciting, different ways to make money and advance your career, business or cause by being the author of a book. If you know you have a book or books inside you, here you will learn not only hot to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it’s worth.
Learn the key points and best practices to focus on in public speaking.
This webinar is to provide you with the tools and knowledge needed in order to capture leads. Not only does it help you perfect the art of lead capture, but it also teaches you how to close deals.
Many fiction authors believe their only shot at publicity is through the journalists and talk show hosts who focus on books – the reviewers, book-related shows, book sections in newspapers and magazines.
Figure out why differentiation is the key and unlock three strategies to own your market and surpass your competition.
In this webinar, we will define Authority Marketing on how it is the strategic process of systematically positioning a person or organization as the leader and expert in their industry, community, or marketplace to command outside influence over all competitors.
Learn the key points and best practices to focus on in expert brand positioning.
A new digital frontier is emerging, one that will transform how your business operates, revolutionizing the way content is delivered, making the ability to reach new audiences virtually limitless. This platform is online learning. So, what does online learning really mean? How will it help you build your business, tap into a limitless audience and create greater impact in your industry?
There’s nothing like the good old home feld advantage when you’re looking for publicity. Local TV stations and talk radio shows, hometown newspapers and magazines, and locally oriented blogs and news websites are all looking for the same thing: local content.
Too often, I talk to authors who’ve gotten publicity for their books in the past and say, “I saw a bump in visitors to my website the day the TV interview aired, but after that, nothing.” Or, “Yeah, my local paper ran a great article about me, but except for a few people who still find it on the paper’s website, it hasn’t done me much good since then.”
Events can become a cornerstone of you entire referral strategy. They’re fun, exciting and the least risky form of referral you can ask for. There are hundreds of potential events you can use to generate referrals from top clients.
You may have the book that changes the way business is done, or the great American novel, but if no one knows about it, they can’t come looking for it. Marketing is the fundamental building block of any sale; it’s what drives sales, so it can’t be an afterthought.
More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority and Credibility. This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, 11 Financial Advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result.
This strategy will be most valuable for seasoned advisors who have had some clients for several years, but it can be used by anyone. If you are an experienced advisor and you have not been regularly asking for referrals from your top clients, you run an extra risk when you do so.
Learn the key points and best practices to focus on in referral marketing.
One of the most powerful business-building strategies you can engage in is called industry target marketing (ITM). This concept can have huge long-term rewards for your business in addition to generating tremendous referrals.
In this informative and engaging webinar, you will learn everything you need to know about this ‘marketing secret’ that is used by the most powerful entrepreneurs and businesses in America today. You will learn three specific ways you can immediately implement this Law in your business and reap the rewards.
In this article, you will learn how to implement true-aim marketing to reach your target audience.
I used to live in a suburb of Boston, Massachusetts, called Franklin. It’s a lovely little town and home of the first library in America with books donated by Ben himself! Yes, I know Philadelphia says they were first…but they just have better PR.
This article explains why authors should speak and speakers should author.
