What is Authority Marketing?



a: power to influence or command thought, opinion, or behaivor

b: freedom granted by one in authority

Authority Marketing

Authority Marketing is the strategic process of systematically positioning a person or organization as the leader and expert in their industry, community, or marketplace to command outside influence over all competitors.

The top entrepreneurs, CEOs, and business professionals around the world use authority marketing to hyper grow their business and dominate their market.


The Institute

The Authority Marketing Institute (AMI) is THE place for the best information, teachings, and strategies on the topic. AMI faculty publish articles, podcasts, and whitepapers daily and offer teleseminars and webinars monthly. Authority Marketing Magazine is published bi-monthly, and the only annual authority marketing conference in the world, the Authority Marketing Summit, takes place each fall.

“The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

– Dan S. Kennedy, Americas #1 Marketing Expert